[ PACK LIBRARY / MARKETING & GROWTH ]
REQUIRES
Create an Ideal Customer Profile from your customer research and save it in .agents/product-marketing.md. Copy, advertising, positioning, and sales playbooks can use this shared description of who you sell to.
claude plugin install marketing-skills@coreyhaines31 (skills: marketing-skills:customer-research, marketing-skills:product-marketing; third-party marketplace (coreyhaines31/marketingskills))claude plugin install product-skills@b-open-io (roster: Caal (product-skills:marketer))claude plugin install research@b-open-io (roster: Parker (research:researcher))Fill these in as the raw material. The playbook turns them into a structured profile; leave a field blank and the agents will flag it as a named research gap for you to fill.
{{PRODUCT_ONELINER}} What the product is, in one sentence
{{WHO_BUYS_TODAY}} Your best current customers (names, industries, sizes)
{{WHO_CHURNS}} Who signs up but never sticks (the anti-persona signal)
{{PRIMARY_JOB}} The main job customers "hire" the product to do
{{EVIDENCE_SOURCES}} Paths/links to reviews, tickets, transcripts, interviews
{{DECISION_ROLES}} Who's involved in buying (user, champion, budget owner)
{{TOP_COMPETITORS}} What customers use or considered instead
Produce one Ideal Customer Profile and persist it as the shared marketing
context. Two agents collaborate.
Parker (research:researcher): ground the profile in evidence.
- Read every source in {{EVIDENCE_SOURCES}}. Extract verbatim customer language:
how they describe the problem, the solution, and the moment they decided to
buy. Quote exact phrases; they matter more than paraphrase.
- Summarize patterns: recurring pains, the switching trigger, common objections,
and who actually shows up in the buying decision ({{DECISION_ROLES}}).
- Hand Caal the evidence digest with quotes and sources.
Caal (product-skills:marketer): build and save the ICP.
- Load the marketing-skills:customer-research skill, then the
marketing-skills:product-marketing skill. The product-marketing skill owns the
canonical context file at .agents/product-marketing.md; use it to write there.
- Using Parker's digest plus the inputs below, complete the ICP sections:
product overview, target audience, personas, problems and pain points,
competitive landscape ({{TOP_COMPETITORS}}), differentiation, objections and
anti-persona ({{WHO_CHURNS}}), switching dynamics, customer language, and goals.
- Product: {{PRODUCT_ONELINER}}. Best customers: {{WHO_BUYS_TODAY}}.
Primary job: {{PRIMARY_JOB}}.
- Save the result to .agents/product-marketing.md so every other marketing skill
reads it automatically.
Negative prompts:
- Do NOT invent customer quotes, personas, or pain points. If evidence is thin
for a section, write "RESEARCH GAP" and name what to gather; do not fill it
with plausible fiction.
- Do NOT collapse distinct buyer roles into one generic "the customer."
- Do NOT skip the anti-persona. Who is NOT a fit is as load-bearing as who is.
- Do NOT overwrite an existing .agents/product-marketing.md without first
reading it and confirming which sections to update.A completed .agents/product-marketing.md with a research-grounded ICP:
personas, verbatim customer language, competitive framing, and an explicit
anti-persona, all of which every other marketing-skills playbook reads
automatically. Any thin section is flagged as a named research gap for the buyer
to fill.
mg-voice-tone-sheet — capture the founder's voice so drafts stay human on
top of the accurate audience picture.mg-competitive-briefing — build the living competitor doc the ICP references.mg-pricing-packaging-doc — settle pricing against the value this ICP cares
about.mg-fractional-cmo-plan — turn the ICP into a full 90-day growth plan.