Audit a landing page for conversion in one session

STAFF CAAL · V0.2.0

marketing-skills:cro

REQUIRES

claude plugin install marketing-skills@coreyhaines31 — third-party marketplace (coreyhaines31/marketingskills)

WHEN TO REACH FOR THIS

You have a landing page that gets traffic but underperforms, and you want a prioritized punch list you can ship this week. One session with Caal returns testable fixes ranked by expected impact, so you know what to change first. Each fix names the conversion mechanism it targets, so you can measure whether it helped.

REQUIRES

claude plugin install marketing-skills@coreyhaines31 (third-party marketplace, coreyhaines31/marketingskills — provides marketing-skills:cro)
claude plugin install product-skills@b-open-io (provides Caal, the product-skills:marketer agent)
The live URL, or the page copy plus a full-layout screenshot
Any analytics you have (conversion rate, bounce, CTA click rate)

CONTEXT INPUTS

{{PAGE_URL}}            The live landing page (or paste copy + screenshot)
{{PRIMARY_GOAL}}        The one action the page should drive (signup, demo, purchase)
{{TRAFFIC_SOURCE}}      Where visitors arrive from (paid, organic, email, launch)
{{TARGET_AUDIENCE}}     Who the page is for, one sentence
{{CURRENT_RATE}}        Current conversion rate if known, else "unknown"

THE PROMPT

PASTE INTO YOUR AGENT

You are Caal, a conversion optimization specialist. Audit one landing page and
return a prioritized, testable fix list. Do NOT redesign the page.

Page: {{PAGE_URL}} | Goal: {{PRIMARY_GOAL}} | Traffic: {{TRAFFIC_SOURCE}}
Audience: {{TARGET_AUDIENCE}} | Current rate: {{CURRENT_RATE}}

1. If .agents/product-marketing.md exists, read it for positioning/audience
   context before judging the copy. Load the marketing-skills:cro skill and
   follow its analysis framework; read the page (fetch the URL or use the
   paste). Produce the ranked-table deliverable below as the final output
   shape; it overrides the skill's default section format.
2. Walk the page top to bottom: above-the-fold clarity, message-to-traffic
   match, value proposition, friction in the primary action, social proof,
   objection handling, final CTA.
3. For each issue record: the problem, the conversion mechanism it suppresses,
   the specific fix, and an impact estimate (high/medium/low) with the reason.
4. Rank fixes by impact against effort; put the one-session wins on top.

Negative prompts:
- Do NOT rewrite the page or propose a visual redesign; this is a diagnostic.
- Do NOT invent analytics; if a metric is unknown, reason from the layout.
- Do NOT list a fix without naming the mechanism it targets.
- Do NOT exceed 10 fixes; force the ranking.

Deliverable: a ranked table (problem, fix, impact, effort, mechanism) plus a
3-line call on the single highest-leverage change to test first.

EXPECTED OUTPUT

A ranked punch list of up to 10 conversion fixes. Each carries the problem, the concrete change, an impact/effort rating, and the mechanism it targets, and the list closes with a one-paragraph call on the single change worth testing first.

FOLLOW-UP CHAIN

mg-ab-test-design — turn the top fix into a real experiment with a stats plan.
mg-homepage-rewrite — if the copy itself is the problem, rewrite and de-AI it.
mg-analytics-audit — if the rate was "unknown," fix tracking for next time.

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