When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.
Install the complete plugin to include its agents, hooks, commands, and runtime context.
Fastest path: hand this line to the coding agent doing the setup. It reads this page and installs the marketing-skills plugin, which ships this skill with everything it relies on.
Click anywhere on the prompt to copy.
Choose a runtime, then follow its setup steps. This installs the complete marketing-skills plugin.
COMPLETE PLUGIN
Example session using the verified commands above.
The portable SKILL.md on its own, without the plugin’s hooks, agents, commands, and companion skills. Use it only when you intentionally want the narrower path.
Pass the canonical page to a teammate or keep it close for later.