competitors
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
Complete plugin installation is recommended so this skill keeps its agents, hooks, commands, and runtime context.
- PUBLISHER
- coreyhaines31
- RELATIONSHIP
- authored
- VERSION
- 1.0.0
- BENCHMARK
- unknown
Install marketing-skills
The complete plugin is the supported path. It preserves everything the publisher designed to work alongside this skill.
Grok Build
VERIFIED- This is the grok CLI, not Grok Bot.
- grok plugin details marketing-skills
Grok Bot
VERIFIED- This is not Grok Build. Do not run grok plugin install.
Install only this skill
Use this narrower path only when you intentionally want the portable SKILL.md without the plugin’s surrounding capabilities.
Skills CLI
VERIFIED- Installs only the portable skill; it omits plugin hooks, agents, commands, apps/MCP configuration, and unlisted companion skills.
Trace it to the source.
- DISTRIBUTED SOURCE
- skills/competitors/SKILL.md ↗
- UPSTREAM SOURCE
- No separate upstream declared
- DISTRIBUTED DIGEST
- sha256:99e9ea715b1ac6dbaedda345a27358fb5e099f7d4fd5be63789d6e65cf2a6f46
- LOCK HASH
- Not applicable
Share this skill.
Pass the canonical page to a teammate or keep it close for later.
content-strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.