When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. Drafts never use AI tells like "it's not X, it's Y" reveals, "no X, no Y, no Z" lists, or sentences that trail into extra comma clauses. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.
Install the complete plugin to include its agents, hooks, commands, and runtime context.
Fastest path: hand this line to the coding agent doing the setup. It reads this page and installs the marketing-skills plugin, which ships this skill with everything it relies on.
Click anywhere on the prompt to copy.
Choose a runtime, then follow its setup steps. This installs the complete marketing-skills plugin.
COMPLETE PLUGIN
Example session using the verified commands above.
The portable SKILL.md on its own, without the plugin’s hooks, agents, commands, and companion skills. Use it only when you intentionally want the narrower path.
No required companion skills are declared.
Claude Code configuration and authoring agent. Use this agent when the user asks to "create a slash command", "write a new skill", "fix this permission denied error", or "configure settings.json". Covers YAML frontmatter, Bash permission scoping, hooks, and settings troubleshooting. Not for multi-agent architecture (use agent-builder) or auditing an existing skill's accuracy (use trainer).
Social media manager for the user's owned accounts. Use this agent when the user asks to "post to X", "draft a Twitter thread", "schedule this on bopen", "queue a post", "make a carousel for X", "schedule LinkedIn posts", "build a content calendar", "reply to mentions", "humanize this post", or wants social copy that does not read as AI slop. Not for landing-page CRO, SEO, or launch strategy (use marketer / Caal).
Pass the canonical page to a teammate or keep it close for later.