When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
Install the complete plugin to include its agents, hooks, commands, and runtime context.
Fastest path: hand this line to the coding agent doing the setup. It reads this page and installs the marketing-skills plugin, which ships this skill with everything it relies on.
Click anywhere on the prompt to copy.
Choose a runtime, then follow its setup steps. This installs the complete marketing-skills plugin.
COMPLETE PLUGIN
Example session using the verified commands above.
The portable SKILL.md on its own, without the plugin’s hooks, agents, commands, and companion skills. Use it only when you intentionally want the narrower path.
Pass the canonical page to a teammate or keep it close for later.