marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
Complete plugin installation is recommended so this skill keeps its agents, hooks, commands, and runtime context.
- PUBLISHER
- coreyhaines31
- RELATIONSHIP
- authored
- VERSION
- 1.0.0
- BENCHMARK
- unknown
Install marketing-skills
The complete plugin is the supported path. It preserves everything the publisher designed to work alongside this skill.
Grok Build
VERIFIED- This is the grok CLI, not Grok Bot.
- grok plugin details marketing-skills
Grok Bot
VERIFIED- This is not Grok Build. Do not run grok plugin install.
Install only this skill
Use this narrower path only when you intentionally want the portable SKILL.md without the plugin’s surrounding capabilities.
Skills CLI
VERIFIED- Installs only the portable skill; it omits plugin hooks, agents, commands, apps/MCP configuration, and unlisted companion skills.
Trace it to the source.
- DISTRIBUTED SOURCE
- skills/marketing-psychology/SKILL.md ↗
- UPSTREAM SOURCE
- No separate upstream declared
- DISTRIBUTED DIGEST
- sha256:573bbe4f6e300e7fb75299e314f56e26382d284782caa2ae0e0f33eb2e646548
- LOCK HASH
- Not applicable
Share this skill.
Pass the canonical page to a teammate or keep it close for later.
offers
When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.