When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.
Install the complete plugin to include its agents, hooks, commands, and runtime context.
Fastest path: hand this line to the coding agent doing the setup. It reads this page and installs the marketing-skills plugin, which ships this skill with everything it relies on.
Click anywhere on the prompt to copy.
Choose a runtime, then follow its setup steps. This installs the complete marketing-skills plugin.
COMPLETE PLUGIN
Example session using the verified commands above.
The portable SKILL.md on its own, without the plugin’s hooks, agents, commands, and companion skills. Use it only when you intentionally want the narrower path.
Pass the canonical page to a teammate or keep it close for later.
