[ PACK 02 / TRAINING DEPARTMENT ]
Marketing & Growth
Positioning, launches, and content that converts.
[ EVERYTHING INSIDE ]
40 playbooks.
No filler, no mystery box.
40 PLAYBOOKS — 4 BLUEPRINTS · 8 FEATURES · 18 TASKS · 5 CHAINS · 5 FOUNDATIONS
BLUEPRINTS/ 4
- BLUEPRINT
Run a full product launch as a sequence of coordinated waves
Caal, Parker, Ridd, and Flow sequence a 4-6 week launch: positioning, then landing page and email, then social and ads, then directory and PR distribution, with a readiness audit before go-live. Every asset and wave has a named owner and a fixed slot in the sequence.
STAFF CAAL / PARKER / RIDD / FLOWmarketing-skills:product-marketingmarketing-skills:launchmarketing-skills:copywritingmarketing-skills:emailsmarketing-skills:socialmarketing-skills:directory-submissionsbopen-tools:saas-launch-auditbopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · bopen-tools - BLUEPRINT
Build a 90-day fractional-CMO growth plan mapped to your stage
Caal and Parker produce a full AARRR growth plan tuned to current team size and funding stage, backed by customer research and a running experiment backlog with growth loops, analytics, A/B testing, and reporting wired in. The result is an operating plan detailed enough to defend to a board and specific enough for the team to execute against next week.
STAFF CAAL / PARKERmarketing-skills:marketing-planmarketing-skills:customer-researchmarketing-skills:product-marketingmarketing-skills:marketing-loopsmarketing-skills:ab-testingmarketing-skills:analyticspm-go-to-market:growth-loopsREQUIRES INSTALLING: marketing-skills* · pm-go-to-market* - BLUEPRINT
Stand up an always-on SEO + GEO content engine
Caal and Parker run content clusters, programmatic pages, AI-citation optimization, and schema as an ongoing loop tuned for both Google and AI-answer engines, sequencing the audit with our own GEO skill before executing the broader third-party playbooks. GEO is the fastest-growing and most under-served channel in 2026, and getting cited by AI answer engines early compounds as those engines send more traffic.
STAFF CAAL / PARKERmarketing-skills:content-strategymarketing-skills:seo-auditmarketing-skills:programmatic-seomarketing-skills:ai-seomarketing-skills:schemamarketing-skills:marketing-loopsproduct-skills:ai-seo-optimizationbopen-tools:geo-optimizerREQUIRES INSTALLING: marketing-skills* · product-skills · bopen-tools - BLUEPRINT
Build a B2B outbound engine from ICP to sales-ready queue
Caal and Parker define the ICP, build prospecting lists, draft cold-email sequences with deliverability guardrails, and wire the sales handoff and RevOps routing. The output is a qualified pipeline with deliverability protection baked into every send so the sequences land in the inbox.
STAFF CAAL / PARKERmarketing-skills:product-marketingmarketing-skills:prospectingmarketing-skills:cold-emailmarketing-skills:sales-enablementmarketing-skills:revopsbopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · bopen-tools
FEATURES/ 8
- FEATURE
Design a referral or affiliate program end to end
Caal designs the incentive structure, tracking plan, launch copy, and payout logic for a word-of-mouth growth loop, with pricing math that keeps the unit economics positive as referrals scale.
STAFF CAALmarketing-skills:referralsmarketing-skills:pricingbopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · bopen-tools - FEATURE
Rebuild the paywall around a validated value metric
Caal redesigns in-app upgrade and paywall screens around a real value metric and clearer framing, tightening the exact moment a free user decides whether to pay without touching the price itself.
STAFF CAALmarketing-skills:paywallsmarketing-skills:pricingmarketing-skills:croREQUIRES INSTALLING: marketing-skills* - FEATURE
Redesign onboarding around a real activation moment
Caal maps the first-run experience to a genuine aha moment and cuts signup friction, so new users reach real value in the first session while their intent is still high.
STAFF CAALmarketing-skills:onboardingmarketing-skills:signupmarketing-skills:croREQUIRES INSTALLING: marketing-skills* - FEATURE
Spec a free interactive tool as a lead-gen engine
Caal and Ridd scope a buildable free tool — calculator, grader, generator, benchmark — designed for backlinks and lead capture, specced and ready to hand to engineering as a durable top-of-funnel asset.
STAFF CAAL / RIDDmarketing-skills:free-toolsmarketing-skills:copywritinggemskills:generate-imagebopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · gemskills · bopen-tools - FEATURE
Build a cancellation flow with save offers and win-back
Caal designs a cancellation flow with save-offer logic and a follow-up win-back sequence, turning the exit into a retention surface that catches a share of leaving users and re-engages the rest weeks later.
STAFF CAALmarketing-skills:churn-preventionmarketing-skills:emailsbopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · bopen-tools - FEATURE
Build a programmatic SEO page system at scale
Caal and Parker spec a template plus data pipeline for generating hundreds of targeted comparison or location pages with correct architecture and schema, so long-tail traffic scales without hand-writing every page.
STAFF CAAL / PARKERmarketing-skills:programmatic-seomarketing-skills:site-architecturemarketing-skills:schemaREQUIRES INSTALLING: marketing-skills* - FEATURE
Design a community-led growth and ambassador program
Caal and Ordi design an ambassador and advocate program for community-led growth, with Ordi grounding the mechanics against real BSV/1Sat community behavior. The program runs the community as a growth channel with its own incentives, cadence, advocate tiers, and referral hooks.
STAFF CAAL / ORDImarketing-skills:community-marketingmarketing-skills:referralsbopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · bopen-tools - FEATURE
Add a site-wide AI-search visibility layer
Caal and Parker run a full GEO/AEO pass — llms.txt, schema, machine-readable files, and citation-friendly structure — so the product gets cited correctly across ChatGPT, Perplexity, and AI Overviews, using our audit skills alongside the broader AI-SEO skill. Closes the early-mover AI-visibility gap.
STAFF CAAL / PARKERmarketing-skills:ai-seomarketing-skills:schemaproduct-skills:ai-seo-optimizationbopen-tools:geo-optimizerREQUIRES INSTALLING: marketing-skills* · product-skills · bopen-tools
TASKS/ 18
- TASKFREE SAMPLE
Audit a landing page for conversion in one session
Caal runs a single-session CRO audit and returns prioritized, testable fixes ranked by expected impact, so you leave with a punch list you can ship this week and a clear read on which changes move conversion most.
STAFF CAALmarketing-skills:croREQUIRES INSTALLING: marketing-skills*READ THE FULL PLAYBOOK FREE → - TASK
Rewrite a homepage so it reads like a person wrote it
Caal rewrites the homepage and runs it through a de-AI pass so it lands with a real voice, clearing the slightly-flat corporate tone that audiences now pattern-match as AI slop and that Google's Helpful Content system quietly demotes.
STAFF CAALmarketing-skills:copywritingbopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · bopen-tools - TASK
Run a copy-editing sweep across an existing site
Caal tightens and de-clutters copy across an existing page set, fixing clarity, consistency, flow, and word choice without a full rewrite — the fast polish pass before a launch or a raise.
STAFF CAALmarketing-skills:copy-editingbopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · bopen-tools - TASK
Build a competitor X-vs-Y alternative page backed by research
Caal and Parker produce a publish-ready comparison page grounded in real competitor research and profiling, capturing high-intent bottom-of-funnel search with claims that hold up because they're sourced from actual product behavior.
STAFF CAAL / PARKERmarketing-skills:competitorsmarketing-skills:competitor-profilingbopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · bopen-tools - TASK
Run a technical SEO audit on ranking drops and crawl issues
Parker returns a diagnostic report on ranking drops, crawl errors, indexing problems, and site-speed regressions, so a traffic dip turns into a prioritized fix list with the likely cause named for each.
STAFF PARKERmarketing-skills:seo-auditREQUIRES INSTALLING: marketing-skills* - TASK
Add JSON-LD schema markup across key pages
Caal implements structured data for rich results across the pages that matter, improving how the site renders in search and how AI engines parse it. A concrete, verifiable technical win.
STAFF CAALmarketing-skills:schemaREQUIRES INSTALLING: marketing-skills* - TASK
Draft a ready-to-load 5-email welcome sequence
Caal drafts a full welcome drip run through a de-AI pass, sequenced and ready to load into your ESP. Each email arrives with its trigger and send timing set and reads like a person wrote it.
STAFF CAALmarketing-skills:emailsbopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · bopen-tools - TASK
Draft a cold-email sequence with deliverability guardrails
Caal writes the sequence and its follow-ups with an explicit send-cadence and deliverability warning baked in, since AI-drafted cold email gets spam-flagged at more than twice the human rate. Copy plus the guardrail that keeps it in the inbox.
STAFF CAALmarketing-skills:cold-emailbopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · bopen-tools - TASK
Audit a pricing page and set up a willingness-to-pay test
Caal critiques the pricing page and delivers a Van Westendorp survey ready to run, so the next pricing decision rests on willingness-to-pay data collected from real customers.
STAFF CAALmarketing-skills:pricingREQUIRES INSTALLING: marketing-skills* - TASK
Generate a batch of ad-creative variants for testing
Caal and Ridd produce ten-plus platform-specific ad headlines, hooks, primary text, and matching visuals ready to load into a test, so the creative pipeline stops being the bottleneck on paid experiments.
STAFF CAAL / RIDDmarketing-skills:ad-creativegemskills:generate-imagebopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · gemskills · bopen-tools - TASK
Produce a week of LinkedIn/X posts in the founder's voice
Caal and Parker draft a week of posts in the founder's captured voice and run each through a de-AI pass before scheduling, since a steady posting cadence correlates with materially higher AI-citation rates for the person behind the account.
STAFF CAAL / PARKERmarketing-skills:socialbopen-tools:personabopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · bopen-tools - TASK
Produce a weekly trend and competitor social-listening report
Parker pulls a cited summary of what's trending and what competitors are saying on X this week, so content and positioning react to real signal you can trace back to specific posts and accounts.
STAFF PARKERbopen-tools:x-researchbopen-tools:x-tweet-searchmarketing-skills:competitor-profilingREQUIRES INSTALLING: bopen-tools · marketing-skills* - TASK
Design a single A/B experiment with a real stats plan
Caal produces the hypothesis and variant spec plus a stats plan covering sample size and test duration, so the experiment runs long enough to reach significance before anyone reads the result.
STAFF CAALmarketing-skills:ab-testingREQUIRES INSTALLING: marketing-skills* - TASK
Audit a GA4 tracking plan for gaps and broken events
Parker returns a gap report on missing or broken events and attribution problems, so the numbers the rest of the team reports against are trustworthy.
STAFF PARKERmarketing-skills:analyticsREQUIRES INSTALLING: marketing-skills* - TASK
Build a PR pitch and media list ready to send
Caal and Parker assemble a journalist list and pitch angles tailored to the story, so outreach starts from named reporters who cover your space and a hook written for each one.
STAFF CAAL / PARKERmarketing-skills:public-relationsbopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · bopen-tools - TASK
Run a directory-submission sprint with tracked backlinks
Caal submits to a prioritized list of directories and tracks the resulting backlinks, capturing the earned-media surface where most AI brand mentions actually originate.
STAFF CAALmarketing-skills:directory-submissionsREQUIRES INSTALLING: marketing-skills* - TASK
Build a sales one-pager or competitive battlecard
Flow and Caal produce a leave-behind sales asset built from real competitive research, so the sales team can point to sourced claims and side-by-side comparisons in the room.
STAFF FLOW / CAALmarketing-skills:sales-enablementmarketing-skills:competitor-profilingbopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · bopen-tools - TASK
Produce a BSV/1Sat community pulse and sentiment report
Ordi snapshots community health — engagement signal, marketplace activity, price context, and X sentiment — for a BSV-native product, giving a crypto-native go-to-market a real read on its own audience.
STAFF ORDI1sat:ordinals-marketplacebsv-skills:check-bsv-pricebopen-tools:x-researchREQUIRES INSTALLING: 1sat · bsv-skills · bopen-tools
CHAINS/ 5
- CHAIN
Campaign landing page: copy to design to creative assets
Caal writes the positioning-driven copy, Ridd designs the page, and Lisa produces the on-brand imagery — a fully designed landing page carried from message to final visuals through three named handoffs. The canonical Caal-to-Ridd-to-Lisa chain.
STAFF CAAL / RIDD / LISAmarketing-skills:copywritinggemskills:generate-imagebopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · gemskills · bopen-tools - CHAIN
Research-informed sales enablement package
Parker gathers competitive research, Caal shapes the positioning, and Flow writes the sales one-pager, with each handoff adding a layer the next depends on, so the leave-behind rests on real competitor intelligence.
STAFF PARKER / CAAL / FLOWmarketing-skills:competitor-profilingmarketing-skills:product-marketingmarketing-skills:sales-enablementbopen-tools:humanizeREQUIRES INSTALLING: marketing-skills* · bopen-tools - CHAIN
Content engine: trend research to strategy to published calendar
Parker pulls trend data, Caal builds the SEO/GEO strategy and a content calendar tuned for AI-answer citation, so every planned topic traces back to a real search or social signal Parker surfaced.
STAFF PARKER / CAALbopen-tools:x-researchmarketing-skills:content-strategymarketing-skills:ai-seoREQUIRES INSTALLING: bopen-tools · marketing-skills* - CHAIN
Web3-native launch: community pulse to framing to press angle
Ordi reads the crypto-community pulse, Caal frames the campaign for that audience, and Parker develops the press angle, so the launch speaks to a crypto-native market in its own language and arrives with a press hook ready to send.
STAFF ORDI / CAAL / PARKER1sat:ordinals-marketplacemarketing-skills:launchmarketing-skills:public-relationsbopen-tools:humanizeREQUIRES INSTALLING: 1sat · marketing-skills* · bopen-tools - CHAINFREE SAMPLE
Founder ghostwriting loop: trend scan to voice-matched draft to schedule
Parker scans trends, Caal drafts against the founder's captured voice profile and runs a de-AI pass before scheduling — a recurring content pipeline that sounds like the founder and publishes at the steady cadence AI crawlers reward as an expertise signal.
STAFF PARKER / CAALbopen-tools:x-researchbopen-tools:personamarketing-skills:socialbopen-tools:humanizeREQUIRES INSTALLING: bopen-tools · marketing-skills*READ THE FULL PLAYBOOK FREE →
FOUNDATIONS/ 5
- FOUNDATIONFREE SAMPLE
ICP and Ideal Customer Profile the whole team references
Caal and Parker produce a fill-in-the-blank Ideal Customer Profile grounded in customer research, so every future copy, ad, sales, and onboarding task starts from the same documented picture of who you're selling to.
STAFF CAAL / PARKERmarketing-skills:customer-researchmarketing-skills:product-marketingREQUIRES INSTALLING: marketing-skills*READ THE FULL PLAYBOOK FREE → - FOUNDATION
Brand voice and tone sheet that keeps drafts out of AI-slop territory
Caal captures a voice profile from the founder's real writing so every future draft stays on-brand and recognizably human. The foundation the humanize pass and every content playbook lean on.
STAFF CAALbopen-tools:personamarketing-skills:copywritingREQUIRES INSTALLING: bopen-tools · marketing-skills* - FOUNDATION
Channel strategy manifest with cadence and owners
Caal documents which channels the team runs and at what cadence, owned by whom, so nobody re-litigates priorities every week. A one-page channel plan the team executes against.
STAFF CAALmarketing-skills:marketing-planREQUIRES INSTALLING: marketing-skills* - FOUNDATION
Competitive landscape briefing doc that stays current
Parker maintains a living competitor reference — positioning, pricing, messaging, and recent moves — that copy, sales, positioning, and strategy work all cite, so the team argues from one shared, up-to-date view of the market.
STAFF PARKERmarketing-skills:competitor-profilingREQUIRES INSTALLING: marketing-skills* - FOUNDATION
Pricing and packaging decision doc other playbooks can cite
Caal documents the pricing rationale — tiers, value metric, packaging, offer structure — so downstream playbooks cite one settled decision every time pricing comes up in a task.
STAFF CAALmarketing-skills:pricingmarketing-skills:offersREQUIRES INSTALLING: marketing-skills*
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