[ PACK 02 / PREMIUM PROMPTS ]
Marketing & Growth
Positioning, launch planning, and conversion work.
[ PACK CONTENTS ]
41 playbooks, listed in full.
41 PLAYBOOKS — 5 BLUEPRINTS · 8 FEATURES · 18 TASKS · 5 CHAINS · 5 FOUNDATIONS
BLUEPRINTS/ 5
- BLUEPRINT
Run a full product launch as a sequence of coordinated waves
Caal, Parker, Ridd, and Flow sequence a 4-6 week launch: positioning, then landing page and email, then social and ads, then directory and PR distribution, with a readiness audit before go-live. Every asset and wave has a named owner and a fixed slot in the sequence.
STAFF CAAL / PARKER / RIDD / FLOWmarketing-skills:product-marketingmarketing-skills:launchmarketing-skills:copywritingmarketing-skills:emailsmarketing-skills:socialmarketing-skills:directory-submissionsproduct-skills:saas-launch-auditcore:humanizeREQUIRES INSTALLING: marketing-skills* · product-skills · core · research · web-dev - BLUEPRINT
Build a 90-day fractional-CMO growth plan mapped to your stage
Caal and Parker produce a full AARRR growth plan tuned to current team size and funding stage, backed by customer research and a running experiment backlog with growth loops, analytics, A/B testing, and reporting wired in. The result is an operating plan detailed enough to defend to a board and specific enough for the team to execute against next week.
STAFF CAAL / PARKERmarketing-skills:marketing-planmarketing-skills:customer-researchmarketing-skills:product-marketingmarketing-skills:marketing-loopsmarketing-skills:ab-testingmarketing-skills:analyticspm-go-to-market:growth-loopsREQUIRES INSTALLING: marketing-skills* · pm-go-to-market* · product-skills · research - BLUEPRINT
Stand up an always-on SEO + GEO content engine
Caal and Parker run content clusters, programmatic pages, AI-citation optimization, and schema as an ongoing loop tuned for both Google and AI-answer engines, sequencing the audit with our own GEO skill before executing the broader third-party playbooks.
STAFF CAAL / PARKERmarketing-skills:content-strategymarketing-skills:seo-auditmarketing-skills:programmatic-seomarketing-skills:ai-seomarketing-skills:schemamarketing-skills:marketing-loopsproduct-skills:ai-seo-optimizationproduct-skills:geo-optimizerREQUIRES INSTALLING: marketing-skills* · product-skills · research - BLUEPRINT
Build a B2B outbound engine from ICP to sales-ready queue
Caal and Parker define the ICP, build prospecting lists, draft cold-email sequences with deliverability guardrails, and wire the sales handoff and RevOps routing. The output is a prospecting queue with a defined sales handoff and deliverability checks.
STAFF CAAL / PARKERmarketing-skills:product-marketingmarketing-skills:prospectingmarketing-skills:cold-emailmarketing-skills:sales-enablementmarketing-skills:revopscore:humanizeREQUIRES INSTALLING: marketing-skills* · core · product-skills · research - BLUEPRINT
Run an AI-drafted newsletter with a race-safe human approval gate
Wayfinder settles the reusable operating decisions, Resend supplies consent-aware Contacts, Topics, Segments, and Broadcasts, and a capable drafting agent turns a complete evidence audit into one shared admin draft. Row locking, optimistic editing, and Broadcast reconciliation ensure multiple reviewers cannot send duplicate issues.
STAFF PARKER / CAAL / MAXIMwayfinderresendcore:humanizeREQUIRES INSTALLING: wayfinder* · resend* · core · research · product-skills · dev-ops
FEATURES/ 8
- FEATURE
Design a referral or affiliate program end to end
Caal designs the incentive structure, tracking plan, launch copy, and payout logic for a word-of-mouth growth loop, with pricing math to model unit economics as referrals scale.
STAFF CAALmarketing-skills:referralsmarketing-skills:pricingcore:humanizeREQUIRES INSTALLING: marketing-skills* · core · product-skills - FEATURE
Rebuild the paywall around a validated value metric
Caal redesigns in-app upgrade and paywall screens around a real value metric and clearer framing, tightening the exact moment a free user decides whether to pay without touching the price itself.
STAFF CAALmarketing-skills:paywallsmarketing-skills:pricingmarketing-skills:croREQUIRES INSTALLING: marketing-skills* · product-skills - FEATURE
Redesign onboarding around an activation moment
Caal maps the first-run experience to an activation event and cuts signup friction, giving the team a defined point to measure.
STAFF CAALmarketing-skills:onboardingmarketing-skills:signupmarketing-skills:croREQUIRES INSTALLING: marketing-skills* · product-skills - FEATURE
Spec a free interactive tool as a lead-gen engine
Caal and Ridd scope a buildable free tool — calculator, grader, generator, benchmark — designed for backlinks and lead capture, specced and ready to hand to engineering as a durable top-of-funnel asset.
STAFF CAAL / RIDDmarketing-skills:free-toolsmarketing-skills:copywritinggemskills:generate-imagecore:humanizeREQUIRES INSTALLING: marketing-skills* · gemskills · core · product-skills · web-dev - FEATURE
Build a cancellation flow with save offers and win-back
Caal designs a cancellation flow with save-offer logic and a follow-up win-back sequence for users who leave.
STAFF CAALmarketing-skills:churn-preventionmarketing-skills:emailscore:humanizeREQUIRES INSTALLING: marketing-skills* · core · product-skills - FEATURE
Build a programmatic SEO page system at scale
Caal and Parker spec a template plus data pipeline for generating hundreds of targeted comparison or location pages with correct architecture and schema, so long-tail traffic scales without hand-writing every page.
STAFF CAAL / PARKERmarketing-skills:programmatic-seomarketing-skills:site-architecturemarketing-skills:schemaREQUIRES INSTALLING: marketing-skills* · product-skills · research - FEATURE
Design a community-led growth and ambassador program
Caal and Ordi design an ambassador and advocate program for community-led growth, with Ordi grounding the mechanics against BSV/1Sat community behavior. The program defines incentives, cadence, advocate tiers, and referral hooks.
STAFF CAAL / ORDImarketing-skills:community-marketingmarketing-skills:referralscore:humanizeREQUIRES INSTALLING: marketing-skills* · core · product-skills - FEATURE
Add a site-wide AI-search visibility layer
Caal and Parker run a full GEO/AEO pass — llms.txt, schema, machine-readable files, and citation-friendly structure — to give ChatGPT, Perplexity, and AI Overviews clearer product information, using our audit skills alongside the broader AI-SEO skill.
STAFF CAAL / PARKERmarketing-skills:ai-seomarketing-skills:schemaproduct-skills:ai-seo-optimizationproduct-skills:geo-optimizerREQUIRES INSTALLING: marketing-skills* · product-skills · research
TASKS/ 18
- TASKFREE SAMPLE
Audit a landing page for conversion in one session
Caal runs a single-session CRO audit and returns prioritized, testable fixes ranked by expected impact, with a punch list and an explanation of which changes to test first.
STAFF CAALmarketing-skills:croREQUIRES INSTALLING: marketing-skills* · product-skillsREAD THE FULL PLAYBOOK FREE → - TASK
Rewrite a homepage so it reads like a person wrote it
Caal rewrites the homepage and runs it through a de-AI pass, removing flat corporate phrasing and giving the page a direct voice.
STAFF CAALmarketing-skills:copywritingcore:humanizeREQUIRES INSTALLING: marketing-skills* · core · product-skills - TASK
Run a copy-editing sweep across an existing site
Caal tightens and de-clutters copy across an existing page set, fixing clarity, consistency, flow, and word choice without a full rewrite — the fast polish pass before a launch or a raise.
STAFF CAALmarketing-skills:copy-editingcore:humanizeREQUIRES INSTALLING: marketing-skills* · core · product-skills - TASK
Build a competitor X-vs-Y alternative page backed by research
Caal and Parker produce a publish-ready comparison page grounded in competitor research and product profiles, with sources for each product claim.
STAFF CAAL / PARKERmarketing-skills:competitorsmarketing-skills:competitor-profilingcore:humanizeREQUIRES INSTALLING: marketing-skills* · core · product-skills · research - TASK
Run a technical SEO audit on ranking drops and crawl issues
Parker returns a diagnostic report on ranking drops, crawl errors, indexing problems, and site-speed regressions, so a traffic dip turns into a prioritized fix list with the likely cause named for each.
STAFF PARKERmarketing-skills:seo-auditREQUIRES INSTALLING: marketing-skills* · research - TASK
Add JSON-LD schema markup across key pages
Caal implements structured data for rich results across the pages that matter, improving how the site renders in search and how AI engines parse it.
STAFF CAALmarketing-skills:schemaREQUIRES INSTALLING: marketing-skills* · product-skills - TASK
Draft a ready-to-load 5-email welcome sequence
Caal drafts a full welcome drip run through a de-AI pass, sequenced and ready to load into your ESP. Each email arrives with its trigger and send timing set and reads like a person wrote it.
STAFF CAALmarketing-skills:emailscore:humanizeREQUIRES INSTALLING: marketing-skills* · core · product-skills - TASK
Draft a cold-email sequence with deliverability guardrails
Caal writes the sequence and its follow-ups with an explicit send cadence and deliverability warning for review.
STAFF CAALmarketing-skills:cold-emailcore:humanizeREQUIRES INSTALLING: marketing-skills* · core · product-skills - TASK
Audit a pricing page and set up a willingness-to-pay test
Caal critiques the pricing page and delivers a Van Westendorp survey ready to run, so the next pricing decision can use responses from target customers.
STAFF CAALmarketing-skills:pricingREQUIRES INSTALLING: marketing-skills* · product-skills - TASK
Generate a batch of ad-creative variants for testing
Caal and Ridd produce ten-plus platform-specific ad headlines, hooks, primary text, and matching visuals ready to load into a test, so the creative pipeline stops being the bottleneck on paid experiments.
STAFF CAAL / RIDDmarketing-skills:ad-creativegemskills:generate-imagecore:humanizeREQUIRES INSTALLING: marketing-skills* · gemskills · core · product-skills · web-dev - TASK
Produce a week of LinkedIn/X posts in the founder's voice
Caal and Parker draft a week of posts in the founder's captured voice and run each through a de-AI pass before scheduling.
STAFF CAAL / PARKERmarketing-skills:socialresearch:personacore:humanizeREQUIRES INSTALLING: marketing-skills* · research · core · product-skills - TASK
Produce a weekly trend and competitor social-listening report
Parker pulls a cited summary of what's trending and what competitors are saying on X this week, so content and positioning can trace each finding to specific posts and accounts.
STAFF PARKERresearch:x-researchresearch:x-tweet-searchmarketing-skills:competitor-profilingREQUIRES INSTALLING: research · marketing-skills* - TASK
Design a single A/B experiment with a stats plan
Caal produces the hypothesis and variant spec plus a stats plan covering sample size and test duration, so the plan specifies when to evaluate the result.
STAFF CAALmarketing-skills:ab-testingREQUIRES INSTALLING: marketing-skills* · product-skills - TASK
Audit a GA4 tracking plan for gaps and broken events
Parker returns a gap report on missing or broken events and attribution problems, so the numbers the rest of the team reports against are trustworthy.
STAFF PARKERmarketing-skills:analyticsREQUIRES INSTALLING: marketing-skills* · research - TASK
Build a PR pitch and media list ready to send
Caal and Parker assemble a journalist list and pitch angles tailored to the story, so outreach starts from named reporters who cover your space and a hook written for each one.
STAFF CAAL / PARKERmarketing-skills:public-relationscore:humanizeREQUIRES INSTALLING: marketing-skills* · core · product-skills · research - TASK
Run a directory-submission sprint with tracked backlinks
Caal submits to a prioritized list of directories and tracks the resulting backlinks.
STAFF CAALmarketing-skills:directory-submissionsREQUIRES INSTALLING: marketing-skills* · product-skills - TASK
Build a sales one-pager or competitive battlecard
Flow and Caal produce a leave-behind sales asset built from real competitive research, so the sales team can point to sourced claims and side-by-side comparisons in the room.
STAFF FLOW / CAALmarketing-skills:sales-enablementmarketing-skills:competitor-profilingcore:humanizeREQUIRES INSTALLING: marketing-skills* · core · research · product-skills - TASK
Produce a BSV/1Sat community pulse and sentiment report
Ordi snapshots community health — engagement signal, marketplace activity, price context, and X sentiment — for a BSV-native product, giving a crypto-native go-to-market a sourced view of its audience.
STAFF ORDI1sat:ordinals-marketplacebsv-skills:check-bsv-priceresearch:x-researchREQUIRES INSTALLING: 1sat · bsv-skills · research · core
CHAINS/ 5
- CHAIN
Campaign landing page: copy to design to creative assets
Caal writes the positioning-driven copy, Ridd designs the page, and Lisa produces the on-brand imagery — a fully designed landing page carried from message to final visuals through three named handoffs. The canonical Caal-to-Ridd-to-Lisa chain.
STAFF CAAL / RIDD / LISAmarketing-skills:copywritinggemskills:generate-imagecore:humanizeREQUIRES INSTALLING: marketing-skills* · gemskills · core · product-skills · web-dev - CHAIN
Research-informed sales enablement package
Parker gathers competitive research, Caal shapes the positioning, and Flow writes the sales one-pager, with each handoff adding a layer the next depends on, so the leave-behind rests on competitor research.
STAFF PARKER / CAAL / FLOWmarketing-skills:competitor-profilingmarketing-skills:product-marketingmarketing-skills:sales-enablementcore:humanizeREQUIRES INSTALLING: marketing-skills* · core · research · product-skills - CHAIN
Content engine: trend research to strategy to published calendar
Parker pulls trend data, Caal builds the SEO/GEO strategy and a content calendar tuned for AI-answer citation, so every planned topic traces back to a cited search or social signal Parker surfaced.
STAFF PARKER / CAALresearch:x-researchmarketing-skills:content-strategymarketing-skills:ai-seoREQUIRES INSTALLING: research · marketing-skills* · product-skills - CHAIN
Web3-native launch: community pulse to framing to press angle
Ordi reads the crypto-community pulse, Caal frames the campaign for that audience, and Parker develops the press angle, so the launch speaks to a crypto-native market in its own language and arrives with a press hook ready to send.
STAFF ORDI / CAAL / PARKER1sat:ordinals-marketplacemarketing-skills:launchmarketing-skills:public-relationscore:humanizeREQUIRES INSTALLING: 1sat · marketing-skills* · core · product-skills · research - CHAINFREE SAMPLE
Founder ghostwriting loop: trend scan to voice-matched draft to schedule
Parker scans trends, Caal drafts against the founder's captured voice profile and runs a de-AI pass before scheduling, creating a recurring content pipeline in the founder's voice.
STAFF PARKER / CAALresearch:x-researchresearch:personamarketing-skills:socialcore:humanizeREQUIRES INSTALLING: research · marketing-skills* · core · product-skillsREAD THE FULL PLAYBOOK FREE →
FOUNDATIONS/ 5
- FOUNDATIONFREE SAMPLE
ICP and Ideal Customer Profile the whole team references
Caal and Parker produce a fill-in-the-blank Ideal Customer Profile grounded in customer research, so every future copy, ad, sales, and onboarding task starts from the same documented picture of who you're selling to.
STAFF CAAL / PARKERmarketing-skills:customer-researchmarketing-skills:product-marketingREQUIRES INSTALLING: marketing-skills* · product-skills · researchREAD THE FULL PLAYBOOK FREE → - FOUNDATION
Brand voice and tone sheet for consistent drafts
Caal captures a voice profile from the founder's writing so future drafts stay on-brand. The humanize pass and content playbooks use this profile.
STAFF CAALresearch:personamarketing-skills:copywritingREQUIRES INSTALLING: research · marketing-skills* · product-skills - FOUNDATION
Channel strategy manifest with cadence and owners
Caal documents which channels the team runs, at what cadence, and who owns each one. A one-page channel plan the team can execute against.
STAFF CAALmarketing-skills:marketing-planREQUIRES INSTALLING: marketing-skills* · product-skills - FOUNDATION
Competitive landscape briefing doc that stays current
Parker maintains a living competitor reference — positioning, pricing, messaging, and recent moves — that copy, sales, positioning, and strategy work all cite, so the team argues from one shared, up-to-date view of the market.
STAFF PARKERmarketing-skills:competitor-profilingREQUIRES INSTALLING: marketing-skills* · research - FOUNDATION
Pricing and packaging decision doc other playbooks can cite
Caal documents the pricing rationale — tiers, value metric, packaging, offer structure — so downstream playbooks cite the same pricing decision.
STAFF CAALmarketing-skills:pricingmarketing-skills:offersREQUIRES INSTALLING: marketing-skills* · product-skills
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